Feel-good rapper Magnito gets his groove on as the latest artiste on the block to get on the corporate endorsement side of things. According to his publicist, the rapper ( CEO FreshOUT ) signed a lucrative contract with new Nigerian phone company, Tingo Mobile, to represent it as her official ambassador. The contract is reportedly worth the whooping sum of N20million for a period of one year.
The announcement was made at the official press launch for Tingo Mobile which held at Whitbaker Hotel, Ikoyi, on Monday.
The company which is the first and only local phone manufacturer in Nigeria, also announced that it had agreed to buy a majority stake (51%) in Mass Telecom Innovation Nigeria Plc (MTI) for about 4 billion Naira ($25 million) to develop rural broadband in Africa's most populous country.
Some of the unique features the company is introducing through her mobile devices include GPS tracking systems, mobile point-of-sale (POS) function, localized emoticons that uses Nigerian cultural references in the phones' chat application, etc.
In partnership with The Place by Papas, Lekki, Tingo Mobile will host Magnito to an unveiling party in July, to be followed by a series of other activations.