As part of a planned African Tour, International Tennis champions,
Serena and Venus Williams are scheduled to visit Lagos from Tuesday
30 October to Friday 2, November 2012 as part of the first leg of the
recently launched ‘Breaking the Mould’ (BTM) campaign, a women’s
empowerment initiative that has already garnered international support.
While in Lagos, the dynamic duo will inspire, motivate and
mentor a broad range of audiences through a series of supporting
initiatives which include; a gala dinner, a tennis clinic and an exhibition
match which will also be the first time the sisters will pit their strengths
against one another on the tennis court anywhere in Africa.
This
will underpin BTM’s mission to recognise and acknowledge the role
that women play in shifting perceptions and encouraging development
on all levels across the African continent.
Connect Marketing Services,
Octagon SA’s West African affiliate (the architects of BTM), is coordinating
the Nigerian element of the Williams Sisters’ tour of Africa. Tunji
Adeyinka, Managing Director of Connect Marketing Services, says that
‘‘Breaking The Mould is an inspiring mechanism to help women at
various life stages of their lives - embark on a journey of self-belief
so that they can know they can achieve anything. The message of
the African Tour by the Williams’ sisters will resonate with African
women as a whole, who are often the champions of change and encourage
more women to do the same. Indeed, we are proud to implement Breaking
The Mould in Nigeria.”
Despite the high profile
nature of these events, fans and followers of the dynamic duo have the
opportunity to WIN special invites to the gala night, tennis clinics,
and exhibition match. All any interested participant needs to do is
like the NigeriaBTM page on Facebook (
www.facebook.com/nigeriabtm)
and also follow @nigeriaBTM on Twitter (
www.twitter.com/nigeriabtm)
for more details on how to WIN tickets.
This event will really
boost the image of Lagos state a global sports tourism location, and
raise the global profile of all participating brands.
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