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The online marketplace fosters
entrepreneurship by strategically positioning small to medium scale businesses
before a large homogeneous audience to generate sales.
Business savvy entrepreneurs
have embraced the online marketplace as a mechanism for transforming their
business operations. Nigeria’s leading online marketplace Kaymu.com.ng in a statement have identified added value of
the online marketplace to include opportunities to increase revenue, ability to
open 24 hours a day, 7 days a week and the capacity to use the internet’s
interactive nature to enhance customer service.
“How an entrepreneur exploits
the opportunities the online marketplace
presents to transform relationships with customers is crucial to his or
her success as the online marketplace is changing the face of entrepreneurship”,
Massimiliano Spalazzi Managing Director of Kaymu.com.ng
added.
In Nigeria, Kaymu.com.ng has created a meaningful
presence for entrepreneurs by committing to an integrated marketing plan
focused on creating maximum exposure to small and medium scale sellers on the
platform.
Owning a shop on the online
marketplace is essential to maximizing exposure to a mass customer base.
Entrepreneurs can take advantage of the marketing channels, huge customer base
and resources implemented by online marketplaces to build their businesses.
Through the online
marketplace, small to medium scale businesses can market their products and
services globally and reduce the expense of marketing, advertising and staffing.
About Kaymu.com.ng
Kaymu is Nigeria’s #1 online
market place where buyers and sellers can meet and make the best deals for used
or new products, such as smart phones, computers, fashion and clothing, home
appliances for the cheapest price thanks to the fixed or auction pricing
system. Visit www.kaymu.com.ng to explore its offerings.
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