Dencia has really gotten all the attention she needed for her brand product "whitenicious" , having been featured on most of the prominent media platforms across the globe .. She was featured on Channel 4 News yesterday where she fiercely
defended her skincare product, Whitenicious. The interviewer tried to go
in but Dencia stood her ground. She also reacted to Lupita's comments
about her product. Continue to watch the video below
Below is pretty much how the interview went :
Critics have branded the product an 'abomination' saying it teaches young 'girls of colour' to be ashamed of their skin.
In
an interview with Channel 4, Dancia was asked whether she thought the
message behind the product was that being white looked better than being
black.
She replied: 'I was
not selling that message, the media are selling that message. I didn't
say, buy the cream and look like Dancia.
"I said seven day, fast
acting dark spot remover. It's called reading comprehension. If people
missed that class then it's not my fault.'If they think that their whole body is a dark spot then fine, because that's not how I feel.'
Among
Dancia's critics is oscar-winning actress Lupita Nyong'o who spoke out
against racism in beauty and fashion and warned young black girls not to
use bleaching products.
Nyong'o,
star of 12 Years A Slave, admitted that when she was younger she wanted
to wake up 'just a little bit lighter', because she was ashamed of her
dark skin
When asked whether she accepted the
point made by Nyong'o, Dancia responded: 'I don't accept that. I don't
care about her story. I don't know her.
'I'm an adult and if I lighten my skin then that's my choice, the same as bleaching my hair.'
Skin
bleaching is a growing trend in Dencia's native West Africa, and
critics are angered that it appears she is promoting it with her
product.
Specifically,
the pop star has been criticised for using her own changing skin tone as
a marketing technique. Pictures of Dencia taken in 2011 show her with
much darker pigmentation compared to the Whitenicious campaign where she
appears several shades lighter.
In
another attempt at justification, Dencia explains that 50 per cent of
her customers are African-Americans, not Africans, adding: 'I have girls
calling me up and crying, thanking me for Whitenicious.
However, Phinniah Ikeji, from Black
Role Models UK, said: 'This is about the young girls.They see you, they
love your music, they love you as a person and they have seen that you
were darker before and now you're much lighter, what's the message going
to be to them?
'They're going to think, OK I want to be like her as well and then that affects their self esteem.'
Commenting
on the video on YouTube, user AC MC said: Indians and Africans and
people of colour need to stop trying to be white and be happy with
themselves. This woman needs mental help.'
Another user, tpl89 added: 'Fake accent, fake hair, fake skin colour. It's so sad, she must really hate her African heritage.'
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