The evening of August 30th,
2012, was one of elegance, glitz and glamour as employees of Coca-Cola
Nigeria held an in-house launch of its resonating wake up campaign
themed ‘A Billion Reasons to Believe in Africa’. The event which was
part of the activities lined up to herald the consumer launch of the
much anticipated campaign, . showcased the unique flavours
of African culture and served as a foretaste of what to expect at the
‘Evening with Coca-Cola’ billed for September 6, 2012.
‘A
Billion Reasons to Believe’ which is an extension of Coca-Cola’s
global Open Happiness campaign sees happiness in the context of
everyday occurrences in our society, from good friends, to that
stranger who gave you a helping hand when you least expected it, to the
happiness that comes from sharing an ice cold bottle of Coca-Cola with
family and friends; it reminds us of the beauty that we have around
us; and which the world has recognized.
Speaking during the event, Managing Director, Coca-Cola Nigeria Limited, Kelvin Balogun, said
the campaign reflects Coca-Cola’s long term view of Africa – as a
continent in renaissance with a compelling growth story over the last
10 years and credible growth opportunities into the foreseeable
future. “By 2020 there will be one billion Africans. Each one of us
carries immense potentials and represents a reason to believe in the
continent. This campaign is a celebration of Africa and its people by a
brand that knows it like no other, by virtue of our long history on
the continent and our unmatched footprint across its lands.
Consumers
can participate in the campaign by sharing some of their reasons to
believe and personal stories of optimism, passion and belief in Africa
on the Coca-Cola Nigeria Facebook page (https://www.facebook.com/ cokenaija). Users of Twitter can also send a tweet to @Coca-Cola_NG. The best stories and tweets will win gifts including VIP invites to to the main event, ‘An Evening with Coca-Cola’
scheduled
for September 6, 2012 at the Harbour Points Victoria Island. The
event promises to be a relaxing evening of entertainment bringing to
life some of the billion reasons to believe in Africa through a
celebration of the arts, entertainment and contemporary culture.
No comments:
Post a Comment