Yahoo
news is reporting that Olympic swimming champion, Michael Phelps, could
be in trouble for his recent photo shoot with French luxury fashion
house - Louis Vuitton.
Photos of Phelps for LV were leaked on the Internet late last week,
violating the International Olympic Committee's controversial Rule 40,
which states athletes can't promote any non-Olympic sponsors from July
18 to Aug. 15. Punishments for the rule range from fines to a stripping
of medals.
The campaign was set to begin on Aug. 16 in order to comply with the
IOC's campaign against ambush marketing. Someone jumped the gun and the
photos appeared on a wide variety of websites starting on the second
Tuesday of the Olympics.
Louis Vuitton denies releasing the photographs, as does Phelps' camp.
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