Rihanna Collaborating With Brand Fashion ‘River Island’

River Island is delighted to announce an exciting and exclusive collaboration with Rihanna; she will be designing her first clothing collection for River Island. The capsule collection will launch in Spring 2013.

“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
-Rihanna
River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium, Middle East and Far East and offers worldwide shipping through its website.
The brand is positioned as a fast-moving fashion business offering great value and distinctive women’s, men’s and kid’s clothing, footwear and accessories.
Rihanna is sure making the right moves business wise..