Sony
Music Entertainment and MComm, Nigeria’s leading entertainment and
value added service company, have announced a historic partnership
between both companies that will officially bring Usher Raymond’s hot
new album “Looking 4 Myself” to Nigerian music fans. Speaking in Lagos
early this week, Mcomm CEO, Chidi Okeke, said “This is a landmark
partnership, with Nigeria being the first West African country to have
an official international release from a Grammy winning US artist. Click
to read more….
‘We
believe this will form a foundation for potential future strategic
alliances with Sony Music. The album will be available nationwide from
Friday, 29th June, as part of an official release, in Compact Disc (CD)
form. “Looking 4 Myself” will be sold in major cities like Lagos, Abuja,
Port- Harcourt, Enugu, Ibadan, and will be available in designated
album stores and retail outlets nationwide.”
"Music
has and will always be the international medium of communication and
Mcomm is all about delivering the very best of music, local and
international, to music fans on our shores. There are also a number of
exciting partnerships in the pipeline between Mcomm and other brands
which are geared towards connecting Nigerians with their favourite music
brands from everywhere in the world”, he added.
According to Usher Raymond, his seventh studio album, 'LOOKING 4 MYSELF' is "a record that really gives people an experience.”
Highly
prolific artist, Usher Raymond has been a music industry icon for
many years, garnering numerous awards for his soulful ballads, heartfelt
lyrics and pulsating dance steps. Throughout the years Usher has
continued to evolve, pushing boundaries ,breaking stereotypes and
creating the kind of popular music that millions of his fans all over
the world know him for.
On
this new album, the seven-time Grammy winner takes bold steps into
unexpected musical territory. Assuming the most active role of his
career as a songwriter, and working with a wide range of producers and
collaborators—including Diplo, Swedish House Mafia, Max Martin, Will I.
Am, and Luke Steele — one of the best-selling musical artists in history
has blended electro dance beats with his signature, era-defining
R&B, pop, and hip-hop sounds to create a style that goes beyond any
defined category.
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